[embed]https://youtu.be/jvm68nEAU7o[/embed] The line: “Round up the team.” This one is a good one kids. And great kids they are! Whether the Santa Fe is a mom car, or a cool kids car – I just love this spot…

“Delete Text Driving” is the final copy in the ad below called “Windscreen” (produced by Leo Burnett Chicago a few years ago). This commercial is so powerful that I think about it whenever I see Melanie’s #DFF posts. I’m sharing it with you so it can make an impact on you as well.

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials.

Remember those “choose your own adventure” books? I used to LOVE those! And it’s a common theme for this year’s big game commercials. (Here’s a link to Coke’s teaser spot.)

Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick.

[embed]https://youtu.be/4bBo5ySQLD4[/embed] So maybe I’m having a string of awesome car ad luck this month. The latest wonder – “Enough” for the 2013 Nissan Altima.

On February 5, millions of Americans will tune in to watch Super Bowl XLVI. But this Sunday isn’t all about football – it’s about commercials. Each year ad agencies up the ante with bigger, badder Super Bowl ads.

My good automotive pal, Chris Baccus, and I teamed up again this year to cover the automotive Super Bowl ads. He’s @CBaccus on Twitter and he writes the Automarketing Blog. While neither of us had a dog in the fight, he cheered for the Packers while I rooted for the Steelers.

Chris Baccus and I are back with what will be our final analysis of the auto ads found in the world’s most watched football game.

Several mainstays sat out of Super Bowl 49, but with an industry still high on 17.5 million vehicle sales in 2015, it’s no surprise that this year’s Big Game was stacked with automotive spots.