Don’t Text and Drive print ads (Israel)

Melanie
Thu, 05/30/2013 - 22:23

Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick. PUT YOUR PHONES AWAY – today and every day!

metuna1-7001238-6789201-9789612

metuna12-4210413-8280912-6854078

metuna3-3598973-9691814-7465400

metuna2-2874742-2038459-5684889

Credits:

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel Executive Creative Director: Tal Riven Creative Director: Ziv Meiri Copywriter: Aharale Kidron

Art Director: Julia Smelansky

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