Don’t Text and Drive print ads (Israel)
Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick. PUT YOUR PHONES AWAY – today and every day!
Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel Executive Creative Director: Tal Riven Creative Director: Ziv Meiri Copywriter: Aharale Kidron
Art Director: Julia Smelansky