BMW beehives that their new X3 crossover a sporty kind of car suitable for the most dynamic and adventurous type of guys and gals.
So to both publicizing that factor and also promote the car, they’ve come up with a challenge called the BMW X3 Games. The participants will compete against each other in Sailing, mountain biking, skiing, golf, running and of course driving. They also have to do something creative along the way!
BMW X3 Games that will be held from 27th April to 1st May 2011 in Lake Geneva, Switzerland, with Sixty teams, each consisting of three members.
So if you are in Europe, and you are interested in this, you can either register individually online at www.bmw.com/X3games or as a complete team of three from 15th November 2010 to 28th February 2011. And the prize? That’s obvious! Each member of the winning team will be awarded with a 2011 BMW X3.
“The BMW X3 Games are aimed at amateur sportsmen and women from all age groups,” says Ralf Hussmann, Head of BMW Sports Marketing and Brand Cooperation. “Each competitor can bring their own personal strengths to this multi-sport event, thus working with team-mates to achieve the big goal. However, the BMW X3 Games are about more than three spectacular main prizes. Teams from 18 European countries will assemble in Geneva, where they will not only compete against each other in an exclusive environment, but will also line up together. We can look forward to thrilling duels in a unique atmosphere.”