Renault is expanding business in its Brazil plant by increasing the production volume by an additional 100,000 vehicles a year by 2013.
The Curitiba plant’s annual capacity (passenger cars and LCVs) will be increased to more than 380,000 units per year, and 1000 new jobs will be created during the expansion program. The capital outlay is about about €200 million.
Renault aims to claim market share of 8% by 2016, compared with more than 5% today. Along with India and Russia, Brazil is one of Renault’s three priority markets as part of “Renault 2016 – Drive the Change”. Brazil was the Group’s third largest market for the year to end August 2011, behind France and Germany, and it was the second largest in July and August. This increase in production capacity will provide Renault with the means to achieve its ambitions in Brazil.
Renault press release:
Carlos Ghosn, President and CEO of Renault stated: “In 2011, Brazil is set to become Renault’s second-largest market. Brazil is one of the cornerstones of our international growth strategy: more than one-quarter of the growth in volume will come from Brazil. If we are to reach this target, then we must increase our manufacturing capacity, and we have chosen our Curitiba plant to achieve this.”
100,000 more cars per year
The annual passenger car and LCV production capacity of the Curitiba plant currently stands at more than 280,000 vehicles. By early 2013, it will have been increased by 100,000 vehicles, further to the agreement signed by the Group and the Parana government this morning. Renault will invest 500 million Brazilian reals, or about €200 million, in this development project (new systems, extension of the assembly line), in addition to the regular capital outlay of 1 billion reals (2010-2015), for industrial production and development of new products.
The investments also provide for the creation of a genuine engineering centre close to the production plants, whereas, today, the engineering personnel and establishments (Renault Technologies Americas – RTA) are spread around the industrial complex. Renault Brasil is to open a training centre and new centres for logistics in order to make more rational use of storage areas. All these operations will create 1,000 new jobs, in addition to the 1,000 already made in 2011, making a total increase of 2,000 by 2015. Renault has three plants in the Ayrton Senna complex at Curitiba: a passenger car plant, an LCV plant and an engine plant. Brazil exports vehicles to the other markets in South America (Argentina, Mexico, etc.)
Brazil: a priority market
This increase in production capacity comes hot on the heels of strong growth in the Brazilian market (see appendix). As part of the Group’s strategy for international growth outside Europe, Brazil, along with India and Russia, is one of Renault’s three priority markets in the “Renault 2016 – Drive the Change” plan. Renault’s sales stood at 114,331 vehicles at end August 2011, with a 20.3 % increase in volume compared with 2010 and a market share of over 5 %. Renault Brazil, the country’s fifth carmaker behind the big four (Fiat, Volkswagen, Chevrolet/GM, Ford), aims to corner a market share of 8% by 2016.
Duster: Curitiba’s new flagship?
After being on show at the Buenos Aires motor show in June 2011, Renault Duster is the latest passenger car to go into production at the Curitiba plant. Renault Design Latin America and Renault Technologies Americas (RTA) have adapted the European version to the local conditions and demands. A symbol of the greater accessibility of Sport Utility Vehicles (SUV) and innovation for all, Duster will be launched in Argentina and Brazil on 7th October. The passenger car plant in Curitiba also makes Renault Sandero, the brand’s best-seller on the Brazilian market, Sandero Stepway, Logan and Mégane Grand Tour II.