At the first international Qatar Motor Show, Porsche revealed a unique version of the Panamera four-door saloon bespoke for the middle east market.
Porsche Panamera 4S Exclusive Middle East Edition comes with the Sport Chrono Plus package and unique inscriptions on the doors sills and floor mats, but what sets it apart from normal models are the exterior and interior color.
For the first time this Panamera is offered with Carrera White body finish and a red leather interior. The other specs of the car is normal, a 400 hp V8 enginePDK dual-clutch gearbox and a top speed of nearly 280 km/h. But it’s limited to only 66 units for the entire region.
Porsche has enjoyed a great success this last couple of years in the middle east and also in the far east. The Chinese market is becoming increasingly more important for the German brand.
With a 20 per cent growth in 2010, Porsche Middle East and Africa, a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, impressively underlines the great commitment of the company to this region.
In 2010, a total of 6,842 vehicles (5,694 in the previous year) were delivered to Middle East and Africa, more than ever before. “We are back on the fast track. Like no other car manufacturer Porsche is a symbol for faszinating sports cars and ‘Intelligent Performance’. Our importers’ dedicated commitment contributed to further strengthen the customers’ trust in the Porsche brand,” explains Bernhard Maier, board member for sales and marketing, at the Qatar Motor Show on occasion of the pesentation of the limited Panamera 4S Exclusive Middle East Edition.
The most popular model in the entire region has been the Porsche Cayenne which accounted for over 50 per cent of all vehicles sold, just under 3,600 units last year. And most of all, it is the new generation of the sporty off-roader which thrills the customers. The second most popular car is the Porsche Panamera whose sales of around 1,900 vehicles were nearly three times as high as in the previous year. This means that just under 30 per cent of the Porsche customers opted for a Panamera model. About 20 per cent decided to buy a 911, Boxster or Cayman.
Unbroken growth in China
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, achieved a new sales milestone on the Chinese market in the 2010 calendar year: a total of 14,785 vehicles were delivered to customers in China, including Hong Kong and Macau. This represents an increase of 62.7% compared with the previous year.
The Cayenne remains the most popular Porsche model in China. 8,612 units of this sporting SUV were sold. Demand also rose substantially in the classic sports car segment. Together with the Boxster series, which also includes the mid-engine Cayman sports car, the Porsche 911 attained sales of 2,340 units, i.e. a 77% increase over the previous year. The Panamera, the fourth series of the Stuttgart-based sports car manufacturer, is very popular in China: in the last calendar year 3,833 units of the four-seater Gran Turismo were sold.
“We can look back on an extremely successful 2010”, said Bernhard Maier, Board Member for Sales and Marketing of Porsche AG. “The new sales record clearly illustrates the excellent position of Porsche on the growing Chinese market. In future we will offer an even greater range of products and services. In addition, we will focus even more closely on our customers’ needs and therefore underline the position of Porsche as the world’s most successful sports car manufacturer. For this purpose, we will almost triple the size of our dealer network in China in the next few years.”