Despite posting a 5.5 percent increase in 2010 sales over the last year, Mercedes Benz didn’t beat its fellow German car makers in USA.
Mercedes-Benz USA reported December sales of 21,469 vehicles, its highest monthly volume of the year. 20,090 passenger cars, light truck vehicles and 1,379 Sprinter vans are included in this total. This brings the company’s sales total for 2010 to 225,007, an increase of 18% over 2009.
The 9th generation E-Class was the volume leader for both the month and year, with December sales of 5,638, bringing its annual volume to 60,922 – a 41.4 % increase over its volume in 2009.
The C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – followed with monthly sales of 4,924 and a yearly total of 58,785, a 12.1 % increase over last. Rounding out the top three volume lines was the popular M-Class SUV which posted monthly sales of 3,783 bringing its annual volume to 29,698, a 15.1 % increase over last year.
Ernst Lieb, president and CEO of MBUSA said: “Despite the challenges of a slow recovery, we see good indicators in terms of our sales volume throughout the model range. This is certainly due in large part to the customer-directed efforts we’ve undertaken here at MBUSA over the past few years and the extraordinary commitment of our retail network to provide an unmatched ownership experience. As virtually all third-party indicators show, customers are confident about the Mercedes-Benz brand and we think that will translate to even stronger momentum going forward.”