Mazda MX-5 Achieves New UK Sales Record

John
Thu, 08/12/2010 - 15:41

It may sounds ironic that one of the best selling roadsters in a country that invented roadsters, is a Japanese car! But it’s true.

The Mazda MX-5 is passing its 20th years in UK and it’s still the car of choice if you are looking for a fun, affordable and cool sports roadster.

The MX-5 has always been the closest thing to the original British sportscar of 1960s and 70s. Like those car, the MX-5 is light, nimble, simple and incredibly fun to drive. Best of all, you don’t have to be rich to buy one. It’s so well priced that even a college student can afford it.

Recently the car hit 100,000th milestone in sales in the British market, which is a new record. UK sales of this car account for over 10 percent of global sales and 40 percent of European sales since the MX-5’s introduction in 1990. The 100,000th Mazda MX-5 was delivered to Dr Helen Jones from Cheshire.

“The legendary Mazda MX-5 is the car most people associate with Mazda,” said Mark Cameron, sales director, Mazda UK.  “It is a car that people not only aspire to, but can afford to run and enjoy driving on a daily basis.  This iconic sportscar’s handling has been voted as the best by motoring magazines.  It is a fun car that makes each journey an enjoyable experience – a car that encompasses Mazda’s soul.

“To hit 100,000 sales in the UK is a significant milestone for Mazda. We are the biggest market for this car due to our love of open-top two seat sportscars.  The Mazda MX-5 finds its roots in the British heritage of soft top sportscars and has been loved by British motorists since the day it arrived on these shores.” concludes Cameron.

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