Kia Ray Compact Car

Because of Kia’s new and exciting models, every new launch they announce is pretty special.

Well, not this one though. This new Kia Ray is a eco compact car designed with cues from Kia Soul, and with maximum practicality in the least space in mind. It doesn’t look very good and it’s not very feature-rich either. In fact they only boast about its sliding rear doors which make it easier to load stuff!

If you don’t like it, it’s OK because you are not going to get it. Kia Ray is a car exclusive for the Korean market.

Kia press release:

Kia Motors Corporation today released the first official images of its all-new Kia Ray compact vehicle, which will be sold exclusively in the company’s home market of Korea.

The Ray city car provides consumers with economical motoring and a spacious and highly versatile interior, while standing out from the crowd thanks to its striking box-type exterior design.  Powertrain options will be announced closer to launch. Taking its name from the English word meaning ‘a beam of radiant energy or light,’ Ray features a simple, modern silhouette and distinctive exterior, plus maximized interior space for both passengers and cargo.

From the front, Ray combines Kia’s signature radiator grille with unique headlamps and LED daytime running lights, creating a bold and confident appearance.  In profile, Ray’s unique side glass configuration enhances the vehicle’s individualistic aesthetic appeal.

Ray’s sliding passenger side rear door not only enables easier passenger entry and exit in tight parking spaces, but also provides for a wide, unobstructed side opening for maximum cargo utility.

From the rear, Ray presents a wide and stable stance, highlighted by prominent LED rear combination lamps and vertically positioned bumper reflectors.