Jeep at 2011 Bologna Motor Show

Jeep at 2011 Bologna Motor Show

You might be thinking what an American brand such as Jeep is doing at a small European motor show in Bologna? But you see Chrysler is in a close relationship with Fiat and most their products are offered in Italy via Fiat network.

And they’re coming loaded with a lineup including the high-performance SRT8 model of the brand’s flagship Grand Cherokee, and a special-edition model of the iconic Wrangler created to conquer extremely demanding terrains. Italian debut for the new lifestyle collection now available for sale at the Jeep stand in Bologna.

The new Jeep Grand Cherokee SRT8 is the most powerful and high-speed Jeep vehicle ever produced, boasting performance of an authentic super-car. 20-inch forged aluminium wheels, lowered profile, functional design, race-inspired interior and exclusive SRT steering wheel with mounted paddle shifters give an aggressive, muscular look to the Jeep flagship.

The Jeep Arctic is showcased in an exclusive Winter Chill exterior color with black Tectonic interior and features a unique winter theme created in response to Jeep enthusiasts looking for adventure and world-class performance. Featuring exclusive styling cues, unique black 17-inch wheels, body-color hard top and original Mopar accessories.

Jeep press release:

“The Power of a Line” is the theme for the Jeep stand in Bologna: the line stands for lineage and symbolizes the strength of the legendary Jeep heritage. It tells the story of constant evolution of an iconic brand in the automotive industry that this year celebrates its 70th anniversary. A brand that stands for the true original off-road vehicle and that has always been able to reinvent itself while it always stood for the same core values, retaining its DNA. Reaching back seventy years, the line is virtually connecting the first original 4×4 to the products of today.

Located inside hall 19, the 750-square-metre exhibition area features a modern and functional design. The lighting system is designed to enhance the shape and color of each show-car as it delivers the same effect of stage sets.

Also, the use of colors has been carefully considered as it emphasizes the different terrains on which Jeep vehicles can better express their personality: in the city as well as on extreme off-road tracks. The beige, gray and white on the stand’s floor mark the boundaries between sand dunes, snow drifts and grand city boulevards – perfect backgrounds to test the 4×4 capabilities and on-road performance of Jeep SUVs.

In addition to the two premi?res revealed in Bologna, the exhibition area will host the models of the renewed Jeep lineup: visitors can admire the flagship Jeep Grand Cherokee displayed in the Overland trim line with elegant Stone White exterior and Nappa leather Black interior, featuring the V-6 3.0-liter turbo diesel engine with 241 hp fitted with Multijet II technology; the iconic Jeep Wrangler Unlimited with new 2.8-liter turbo diesel engine producing 200 hp will feature Bright White exterior and Black interior; the compact Urban SUV Jeep Compass in the four-wheel drive configuration powered by the efficient 2.2-liter turbo diesel with 163 hp will be showcased in a Bright White exterior color matched with Black interiors; and the Medium SUV Jeep Cherokee equipped with the 2.8-liter turbo diesel engine will be displayed in a Mineral Gray exterior and Black interiors.

Pictures and videos featuring the Jeep lineup will be displayed on the main screen placed on the wall in the background and on the central column with LED surface. The pleasant atmosphere and the fine Italian food offered at the lounge area will delight the guests who will be enjoying a short lunch break at the Jeep stand.

A dedicated area will host the merchandising corner where visitors will be able to buy the items of the newest Jeep lifestyle collection. The all-new, exclusive Jeep apparel and accessories were designed to celebrate the renewal of the lineup and make their Italian debut in Bologna.

The distribution of brochures and information material at the stand will introduce visitors to the products of FGA Capital, a financial specialist in the automotive sector. The company operates within Italy (through the brands Sava and Leasys-Savarent) and across Europe with a single mission: to support the sales of all Fiat Group Automobiles and Jeep brand models by offering innovative financial products that include high added value services dedicated to the dealer network, private customers and business companies.

Written by Petra

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