Is GM really changing opinions through consumer events?
Wed, 04/27/2016 - 14:01
On Friday, I attended a media luncheon and drive day with General Motors at FedEx Field just outside of D.C. The event was part of GM’s “Main Street in Motion” series and included driving access to more than 70 makes and models (and to paraphrase a fellow journalist, “Two laps in a ‘Vette just wasn’t enough.”) I wrote more about the actual event here. I have to be honest that I haven’t exactly kept up with what The General has been doing over, say, the last 10 years (mostly because they weren’t doing much by way of innovation until more recently). But I challenged myself to go in with an open mind and learn about their vehicles. I got behind the wheel of multiple GM vehicles, and compared them against those not wearing GM badges. Here’s the list of which rides I put head-to-head:
- Chevrolet Cruze vs. Hyundai Elantra
- Chevrolet Traverse vs. Ford Explorer
- Chevrolet Volt vs. Toyota Prius (it wasn’t actually there, I judged based on prior experiences)
- GMC Sierra vs. Ram 1500
- Others that I didn’t compare and contrast were the Ford Taurus, GMC 2500 HD Diesel (by far the largest vehicle I’ve ever steered), Camaro V8, and a Corvette convertible (gotta get the full-on wind-blown look!).