Toyota Etios Goes Into Production
Much to the delight of the Indians who have been expecting this car for a year, Toyota Etios went into the production at the TMC’s production and sales subsidiary, Toyota Kirloskar Motor in Bangalore, India.
They begin with production of the “Etios”1 compact sedan. The Etios is to be joined by the “Etios Liva”2 hatchback in April 2011, bringing planned production of the Etios series to 70,000 vehicles annually.
The new economy sedan is designed and developed for the Indian market with local needs in mind.
When developing the Etios, TKM aimed for a high local-procurement rate of parts to create a vehicle with strong ties to the Indian market. This resulted in a 70% local procurement rate to be increased to nearly 90% in 2013 or later and 2,000 news jobs. Plans include exports.
Outline of TKM
| Company name | Toyota Kirloskar Motor Private Limited | |
| Location | Bidadi, outskirts of Bangalore, Karnataka State, India | |
| Establishment | October 1997 | |
| President | Hiroshi Nakagawa | |
| Equity participation | TMC: 89%, Kirloskar Group: 11% | |
| Land area | Approx. 1.7 million m2 | |
| Employees | Approx. 4,650 (as of December 2010) | |
| Plant name | Plant No. 1 | Plant No. 2 |
| Annual production capacity | Approx. 80,000 units | Approx. 70,000 units |
| Products | Corolla, Innova, Fortuner | Etios |
| 2009 production results | Approx. 51,000 units | — |
