Mazda 2 "Skins" Personalization Program

Mazda Canada has came up with a new plan promoting the little Mazda2. It’s called the ‘Skins’ personalization program.

Mazda realizes that a large number of 2 buyers are young, and they like to customize their vehicle so this program is just what they want.

So they assembled a youth marketing committee made up of eight young men and women from different departments within the company, who fit the Generation-Y demographic. They were charged with coming up with launch ideas for the Mazda2, as the economical and sporty subcompact has strong appeal to Canadians in their twenties and early thirties.

And they came up with some vinyl decals! Customers can choose from one of four themes: three music-based themes (Rock, Pop and Urban) and one performance-inspired theme (Speed).

Each Skins design comes in three different sizes (small, medium and large) and seven different colors to match the body colors of the Mazda2, for a total of 84 different decal variations! Depending on the size, the cost is $375, $455 or $595 plus installation.

“Today’s young people are all about standing out from the crowd, and expressing their own style and taste,” says David Klan, Senior Director of Marketing and Sales at Mazda Canada Inc. “Demonstrating their ‘personal brand’ is important, and we are offering them a unique new means of self-expression with both our Skins program as well as our Mazda2 Yozora special edition.”