Lexus IS Plays Percussion!

Lexus has started a new trend for their commercial with focus on sound and music.

If you remember the last one, they broke a champagne glass using the perfect pitch from the engine sound of a Lexus LF-A supercar.

Now in the new ad for the Lexus IS, they emphasize on the car’s sharp handling and performance as it maneuvers around a warehouse full of percussion instruments and play a solo with them! With this ad they want to deliver the message that performance without control is no good.

“We wanted to create a dynamic way to illustrate the IS’s agility on the road,” said Dave Nordstrom, vice president of marketing for Lexus. “Our engineers strive to develop innovative technology that provides the driver with an exhilarating experience. The concept of creating a music track using drums, levers and the IS showcases the car’s precision on the road and offers viewers both an auditory and visual feel for the excitement of getting behind the wheel of an IS.”