Lena Meyer-Landrut - New Opel Ambassador
Opel has signed with Eurovision Song Contest Winner 2010 Lena Meyer-Landrut of Germany as the brand’s new ambassador.
Lena is 19-year old and by choosing her Opel says they want to show they are a cool and energetic brand with more focus on music and entertainment.
In addition to conventional methods, like advertising campaigns, Opel will also focus on new channels of communication like social media. The activation plan entails an entire bundle of different initiatives, which Opel will undertake step-by-step. The connection with Lena will help Opel brand position itself in this influential communication field.
“We are very happy to have such a great representative for our brand. Lena is a young, vibrant woman, who adds excitement to our brand. We are simply a great fit: Music is the most emotional way we communicate. Opel’s design language is the most emotional on the market. Lena’s unconventional character sits well with us, too. With Lena, we can bring our brand claim “Wir leben Autos” to life,” Visser told a roaring crowd before Lena’s concert.