BMW 2010 US Sales Report

The German luxury brand, along with its British company MINI, reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago.

In 2010 BMW sales itself went up by 12 percent compared to last year, with 220,113 vehicles compared to 196,502 vehicles sold in 2009.

In December, best performing vehicles included the 5 Series, up 28.9 percent to 5,045 units; the 3 Series, up 12.3 percent to 10,067 units; the X5, up 12.1 percent to 3,939 units and the X6 up 52.8 percent to 859 units.  Overall, the BMW SAV segment (X3, X5, X6) continued to show significant growth with sales up 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

MINI USA reported sales of 4,320 automobiles in December, an increase of 23.8 percent from the 3,489 in December 2009, making it the most successful December ever for MINI in the USA.  For the year 2010, MINI reported sales of 45,644, an increase of 0.9 percent from the 45,225 sold in 2009.

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year.”