2012 Ford Fiesta Personalization Program
Thu, 09/22/2011 - 20:00
Trendy vehicles are always popular in the aftermarket segment because they are so easy to modify, they are cheap and also because people who buy such cars usually like tinkering and fiddling with things!
Ford has started a quest since a couple of years ago to grab the market from aftermarket specialists and have it all to themselves for their vehicles. They just announced a new 2012 personalization program consisting of three separate packages, one for the exterior and two for the interior.
The elements of the exterior kit include items like Focus RS-inspired blacked-out side mirrors, headlamps, grille surround and license plate header plus an upper rear hatch spoiler, as well as 16 inch. As for the inside, the changes are only available for the high-end SEL and SES models and include stuff like high-contrasting interior accent colours in Oxford White or Race Red for the upholstery and the enter stack bezel, door panels and vent trim rings, a two tone leather steering wheel, new leather gear knob and the ‘Fiesta’ logos.
Ford is really in for a big market here, since 40 percent of buyers purchase at least one accessory for their Fiestas, with more than 26,000 Ford Custom Accessories items already sold. Check out more details on the 2012 Ford Fiesta Personalization Program in the press release below:
The small car style Ford Fiesta delivers is expanding for 2012 with three new packages to give customers even more options for personalizing.
The new packages build on the success of the current personalization choices Fiesta customers enjoy today, with nearly 40 percent purchasing at least one accessory. To date, more than 26,000 Ford Custom Accessories items have been purchased by Fiesta owners.
“The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes,” said Lew Echlin, Global Car marketing manager. “Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their car.”
A recent study by the Specialty Equipment Market Association (SEMA) found that accessories drive sales, with the availability of accessories influencing more than 1 million new vehicle sales each year.
“The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing,” said Sheryl Connelly, manager of Ford Global Trends and Futuring. “People don’t customize to stand out from the crowd; they do it to create a more meaningful connection.”
The new premium sport appearance package takes cues from the European Focus RS with several blacked-out components that feature Tuxedo Black paint, including:
- Side mirrors
- Headlamps
- Grille surround
- License plate header
- Upper rear hatch spoiler
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