Honda 2010 Sales Report

Honda ha a rather quiet year in 2010 , but this popular and trusted Japanese brand also wrapped the year with December monthly new vehicle sales of 129,616, an increase of 25.5 percent on a daily selling-rate basis.

The top-three best-selling Honda models for 2010 were Accord, 311,381; Civic, 260,218; and CR-V, 203,714.

The Acura Division’s year-end sales totaled 133,606, up 27.2 percent compared to 2009 results. December Acura sales totaled 15,489, an increase of 51.9 percent. The MDX led the division with annual sales of 47,210, followed by the TL with sales of 34,049.

December TSX sales increased 55.7 percent to 4,393, setting a new December record. Additional Acura models with monthly sales gains included the MDX, up 110.6 percent, to 5,887; the TL, up 7.2 percent to 3,275; and the RDX, up 24.5 percent to 1,540.

“Increased sales of core models – Accord, Civic, and CR-V – along with the strong performance from new introductions, including the Accord Crosstour and Odyssey, all contributed to make 2010 a year of steady growth for American Honda,” said John Mendel, executive vice president of sales for American Honda. “Moving into 2011, we look to build on this momentum with multiple all-new or revised product introductions. We are confident that the entire Honda and Acura portfolio of vehicles will be well-positioned to meet the demands of an evolving market.”