The latest Ferrari store is a unique one dedicated to the fans of the Prancing Horse.
Ferrari Pit Stop concept store is located in in Nola, at the Vulcano Buono service centre and offer the fans clothes and accessories for men, women and children with a sporty and dynamic touch, made out of high-tech material with great attention for every single detail and quality.
It is inspired by the world of motorsports with a reproduction of a Ferrari box and furniture based on the box’s garage. The furniture also consists of the boxes the team uses during the trips to the Grands Prix.
Other interesting features of this store include Ferrari Virtual Academy simulator within the store and a mega-screen in the shop, where fans can follow the Grands Prix and the team’s events live.
The store is at the Vulcano Buono, a structure with two floors and a commercial centre in a complex with a height of 40 metres and a an overall surface of 500,000 square metres, planned by Renzo Piano. The building is cone shaped, reminding of Mount Vesuvius.