Chevrolet Sponsors Liverpool FC

Chevrolet recently cut almost all its advertising budget on social networks and is now focusing more on real world efforts to raise its presence in the eye of the public. They have found soccer as a particularly interesting field. Chevrolet today announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner. The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the Club’s print and digital publications and fan sites; and player appearances for commercial opportunities. Football sponsorship will gain them a large fan base, but simultaneously it makes fans of the rival teams to hate the brand for sponsoring the team! It’s a double whammy. Comments: Chris Perry, Global Chevrolet Marketing Vice President said: “Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.” Ian Ayre, Managing Director of Liverpool Football Club said: “Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal. “Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”