BMW 7 Series Individual Composition

Tue, 12/28/2010 - 08:21

BMW has collaborated with Steinway & Sons, the renowned piano maker, to present a very special edition of the 7 series flagship.

Called the BMW 7 Series Individual Composition, this unique ride features special styling touches as well as some bespoke interior treatment and extra equipments.

It also comes with lots of Steinway & Sons logos. The car which is made to order comes in black and white, reminiscent of the piano keyboard. The interior is of course bespoke to the customer, but a top-notch audio system for it specially adopted to the 7 series’ cabin. You can have it based on normal or long wheelbase model.

The long-term joint venture between HamburgMusik gGmbH and BMW was announced in 2008, long before work on the spectacular Elbphilharmonie concert hall in Hamburg’s Speicherstadt was scheduled to be completed. BMW not only committed itself to becoming the company’s first main sponsor, but also aims to be actively involved with the planning of its own creative projects.

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