Benfield To Represent Maserati In UK
Maserati already has a powerful presence in the UK. But on the line with their global expansion programs they appointed Benfield, the North East’s largest Motor Group, to operate its first official solus Maserati dealership in the UK.
The UK’s first solus Maserati dealership will be operated from Benfield’s existing premises on Warwick street, Newcastle and will open from the 10th July 2012. The dealership will be the sole distributor of this iconic brand in the area, which returns to the north-east of England following a lengthy absence. The Warwick Street showroom has the capacity to display all three elements of the Maserati vehicle range: GranTurismo, GranCabrio and Quattroporte.
Pre-owned Masers is another field the Benfield showroom will be active in.This expansion will also help when Maserati unveils its two or three new models they have in the pipelines.
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Giulio Pastore, Managing Director of Maserati Europe said, “We are delighted by the opportunity to work with such a highly regarded local business, a business that has a significant and long standing presence in the local community of Newcastle upon Tyne. We are certain that, in partnership, we will be able to establish a highly effective local Maserati brand presence.”
Nigel McMinn, Managing Director, Benfield Motor Group, said, “To be chosen by Maserati to operate their first solus UK dealership is a great privilege for a family business like Benfield. This announcement represents another exciting step forward in the development of our group and first venture into prestige marques. Maserati make beautifully engineered, exciting motor cars and the brand will certainly bring a genuine glamour and excitement to our growing portfolio. We are delighted to team up with Maserati and everything that goes with their luxury image and grand touring heritage.”
The dealership will be led by Dax Pearce who brings a wealth of experience and passion for the Maserati brand to this new venture. Dax has assembled a first class team of staff who will be dedicated to the Maserati brand and the provision of service levels entirely in keeping with the Maserati brand image.
