2012 Kia Rio Renderings

Kia Motors released the first images, well sketches, of the all-new Rio hatchback which will be revealed at the next Geneva Motor Show. As Kia points out the new Rio is a huge step forward for their ongoing design revolution. The new Kia Rio will be wider, lower and longer than the current model and all that makes it sportier as well. According to Kia it is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models. Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty and elegant’, the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. “Downsizing is becoming more and more of a trend these days and a B-segment car as attractive as all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers to be more comfortable making that switch.  New Rio is the ‘next big step’ in Kia’s design revolution and we anticipate this model becoming even more popular than the current vehicle,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation.